The next WIHI will feature a discussion about the Future of Nursing :
“There may be a shortage of nurses in many parts of the US, but there’s no shortage of rethinking and redesign underway to strengthen the profession and to help nurses be more effective providers of quality patient care. Health care reform, along with a greater emphasis on primary care and prevention, are just some of the forces that point to a more prominent, satisfying, and critical role for nurses in the near future….”
Host Madge Kaplan, a long term health reporter, welcomes former U.S. Secretary of Health and Human Services, Donna Shalala; Susan Hassmiller PhD, RN FAAN, Director of the Robert Wood Johnson Foundation Institute of Nursing and IHI VP, Pat Rutherford, RN MS to discuss the current health reform and the future of nursing.
WIHI is a podcast “talk show” which is presented FREE of charge every other week. This program will be presented on October 22, 2009 from 2-3PM ET. Registration is required.
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Yn.nY
Admittedly, U.S. is facing a profoud nursing shortage problem. It is estimated that without intervention by 2020 there will be 800,000 RN vacancy aross all the hospitals in the country.
In order to address this, Johnson & Johnson, the world's largest US pharmaceutical company, launched a public awareness campaign, the Johnson & Johnson Campaign for Nursing’s Future since 2002. After several years'efforts in enrolling new nurses and retaining the current nursing professions, Johnson & Johnson, so far, has filled out almost 80% of the nurses' vacancy.
In this campaign, Johnson & Johnson exerted a great effort in attracting male nurses' coming into the force. It believed that male nurses would significantly mitigate this problem. Johnson & Johnson put both men and women on the cover of their monthly – issued newsletters in turns. They understood to apply both men and women in their TV commercials. Since its initiation in 2002, Johnson & Johnson unwavering efforts in improving nurses’ image and welfare systems have made great headways in this issue.
According to Vanderbilt University School of Nursing recently, the number of male nurses had been doubled compared to twenty years ago.
Andrea Higham, director of The Johnson & Johnson Campaign for Nursing's Future，said: “men are a key target of their campaign, for the nursing shortage would cease to exist, if the number of men entering nursing each year grew to anywhere near the number of women entering the field.”